Speech Broadside
The objective of this project was to design two broadside posters based on my interpretation of an excerpt from Virginia Woolf’s, A Room of One's Own, in which she reflects on how society has shaped gender roles and power dynamics. She critiques the patriarchal system, suggesting that it relies on illusion and distortion, and challenges the idea that power should be built on such false perceptions. I selected the key operative word "looking glass," which connected to the core meaning of the excerpt, and developed a logotype to highlight it. Through concept development, image selection, typographic treatment, and color choices, I aimed to enhance the speech’s message and deepen the audience’s understanding of its meaning.
Typography & Color
Typefaces
For the logotype, I chose Mrs. Eaves, a serif typeface with a classical, delicate, and elegant feel that evokes femininity and literary tradition. I paired it with Futura for the body text—a geometric sans serif that represents progress, modernity, and a break from tradition. Together, these typefaces create a compelling contrast between historical refinement and contemporary precision, reinforcing the themes of perception and transformation.
Color Palette
I selected a gold, silver, and off-white palette to visually reflect the ideas in Woolf’s passage: Gold symbolizes power, dominance, and the illusion of greatness—historically associated with rulers, wealth, and divinity. This aligns with the inflated self-image Woolf critiques. Silver represents reflection and femininity, alluding to women’s historical role as mirrors that amplify men’s sense of power. Off-white introduces neutrality and clarity, serving as a blank slate for reimagining narratives beyond illusion and tradition.
